AnySource Media Provides New Distribution Option for Niche Networks

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PathFinder World Video Distributes VOD Through Embedded Connected TV Platform

Malvern, PA, May 27, 2009 — AnySource Media, LLC, creator of the Connected HDTV Platform(TM) which allows consumers to directly connect to hundreds of “virtual” on-demand channels “out of the box” in new HDTVs being introduced this year, today announced a partnership with PathFinder World Video to distribute video-on-demand content from 13 networks as subscription (SVOD) or free VOD. The Connected HDTV Platform creates an entirely new distribution vehicle for niche linear networks seeking to reach their large yet underserved audiences throughout the country.

“We are very excited about working with AnySource Media to reach both loyal fans of our diverse networks and new viewers who may not otherwise have access to programming that speaks to their rich and varied cultures,” stated Roger McGarrahan, GM of PathFinder World Video. “Through this partnership, AnySource Media provides a huge growth opportunity for niche networks like ours looking for innovative distribution methods in addition to traditional means.”

PathFinder World Video, the premier provider of ethnic and niche linear channels and VOD content, will distribute VOD content through AnySource Media’s HDTV connected platform from a wide variety of networks including BBN (Black Broadcasting Network) with a variety of youthful programming appealing to Black and Latino cultures, DreamTV, an outlet for independent producers, 2 religious networks including TCT and Lifesat, Caribbean music channel Juice TV, English language multi-cultural network Ebru TV, and 7 international networks including New Tang Dynasty TV (Chinese), RTP Internacional (Portuguese) Jaam-e-jam (Persian), Rang-A-Rang TV (Persian), Salaam TV (Arabic), Samanyolu TV (Turkish) and Ariana Afghanistan Television, many of which serve as their home country’s primary television network.

“AnySource Media is leading the charge in bringing together industry partners to create the most consumer-friendly VOD experience available on TVs without requiring a separate box,” states Claire Cowart, SVP Content Business Development for AnySource Media. “Using a standard TV remote control, the platform provides easy navigation to free ad supported video and one-click payment functionality for movies, independent films and full episodes of TV shows, as well as the ability to purchase subscriptions or even merchandise.”

In addition to providing movies, niche network and popular TV content on demand, the AnySource Connected HDTV platform also drives incremental users of website video, allowing publishers to preserve their online business models whether paid or ad-supported. Requiring no special editing or transcoding of video, AnySource Media creates virtual video-on-demand channels by integrating existing website video and ads into its Internet Video Navigator(TM), and utilizes existing metadata to create a user-friendly menu that’s easily navigable with a standard TV remote control.

To schedule an exclusive preview of the Connected HDTV demo, please contact AnySource by visiting http://www.anysourcemedia.com/contact-us or call 610-422-2805, ext. 218.

About AnySource Media

AnySource Media is the creator of Internet Video Navigator(TM), a part of the Connected HDTV Platform(TM), which allows the television set to be directly connected to the Internet. Consumers will be able to navigate and play videos from hundreds of existing web sites all through a standard TV remote control. The Philadelphia-based company produces software that is embedded directly into HDTVs and other consumer electronics devices with a data center back-end to support easy and fast TV navigation and e-commerce transactions, as well as content and data aggregation deals for consumer electronic devices. For more information, please visit http://www.AnySource.com

About PathFinder World Video LLC

PathFinder World Video is an affiliate rights aggregator that manages the licensing of linear channel and VOD content from ethnic and niche broadcasters to Cable, Telco IPTV, Broadband IPTV, Mobile and Hospitality television service operators across North America. PathFinder World Video offers a diverse bouquet of programming and helps operators determine which ethnic and niche programming best meets the needs of their viewer base. For more information, visit our website at http://www.pathfinderdigital.net

Other press releases from AnySource Media

• AnySource Media Offers the Broadest Content Line-up of All Connected TV Platforms - August 19th, 2009
• Viddler and Graspr Seek Growth Via AnySource Media’s Connected TV Platform - August 13th, 2009
• AnySource Media Provides VOD Opportunities for Everwell and WheelsTV - August 5th, 2009
• AnySource Media Leads the Migration from Internet Video to Connected TV - July 23rd, 2009
• AnySource Media’s Connected TV Platform Supports Mobile Content - July 13th, 2009
• AnySource Media to Drive Viewership for The Associated Press - June 18th, 2009
• AnySource Media Selected to Present at Capital Connection 09 - May 19th, 2009
• AnySource Media Signs Agreements with Popular Internet Content Providers - May 13th, 2009

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