Assisted Living Websites Can Be Much Better

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Bring The “Reality” Of Your Care To The Web

Seal Beach, CA, June 1, 2009 — Many companies in the assisted living and senior care industry are missing out on the selling power of their website.  Oh, they may have the look of professional design, but they treat their website like a large, static brochure.  Marketing With Care, a specialist in helping assisted living facilities increase their move-ins, goes way beyond this e-brochure thinking.  Their websites are dynamic, providing evidence of real and current everyday life.  In addition, their innovative sites are strategic, integrating them into the selling process, motivating action and decisions, and they may even lessen the time (and/or stresses) of in-person tours.

Of course, Marketing With Care understands that a website needs to look good and be readable (not too cluttered).  However, they take the typical website to a higher,  innovative level by treating a “visitor” to an individual tour that demonstrates the facility’s caring expertise, tells their story, creates a true-to-life experience and makes an emotional imprint.  “After touring a great website, when a senior and/or family personally visits a facility, they should already be 90% sold and just looking to verify that what was on the website is actually true” says Steve Schmidt, president of Marketing With Care.

Schmidt feels web visitors should already have met key staff members and know how they sound, be aware of how and why they care, know why residents and family members like them, and even see how they all celebrated Thanksgiving last year.  In other words, much of what people are told and experience on a face-to-face tour should be on an assisted living website.  That means that even what is happening today should be on a website by next week.

To make that happen, Marketing With Care builds an Activity Scrapbook and Caregiver Tips into their newsletter style websites.  These samples of reality offer current “evidence” that builds credibility and trust, leads to return visits to the website and encourages the sharing of information.  Just as important, a care community’s marketing staff is provided with reasons to keep in touch with their inquiries, family members and referral sources.  Quick and easy, all they have to do is send out an e-mail that includes a website link.

These next-generation websites will help any senior care facility adjust to the changes in the selling process.  Many adult children are now searching the web first.  More and more seniors are searching the web, too.  If they are disappointed in the experience or the information, they quickly move on to another facility.  It is a real marketing advantage to have a site that gives the care researchers what they want and need.  This advantage is even greater when competitors have less effective, first-generation websites.

For details on assisted living websites that make you proud to say “go to www.OurWebsite.com for more information”, you can visit www.marketingwithcare.com/public/169.cfm or call Marketing With Care at (888) 213-5006.

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