Breast Pumps Direct Offering $100 Giveaway During World Breastfeeding Week

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Lafayette, Louisiana, July 26, 2010 — Breast Pumps Direct, a Lafayette based Internet retailer, is sponsoring a giveaway to support breastfeeding awareness during World Breastfeeding Week 2010. Beginning Monday, July 26, 2010, parents will be asked to share their thoughts on the 10 Steps to Successful Breastfeeding on the Breast Pumps Direct Facebook and Twitter pages. As a thank you for commenting on the page’s posts during World Breastfeeding Week, each parent will have their name placed in a drawing for a chance to win a $100 store credit.

Breastmilk is without a doubt the perfect food for babies. It is packed with all the nutrients and antibodies that an infant needs and as a bonus, it is available completely free of charge. In today’s tough economic times, breastfeeding is the most healthy and economical choice when it comes to feeding your infant.

Even if a mom needs to return to work, she can continue to provide breastmilk for her child with the help of a breast pump. The purchase of a quality, electric breast pump, which can range from $100 to $300, is still more affordable than a 6 month supply of formula considering that the average family spends approximately $600 on formula for the first six months of an infant’s life. This month in celebration of World Breastfeeding Week, Breast Pumps Direct will giveaway a $100 store credit to one parent to help defray the cost of a breast pump or other breastfeeding supplies such as lanolin, nursing pads and nursing covers.

“When your family is growing, every bit of help that you get counts.” says Spencer Hoyt, Breast Pumps Direct president. “With this week’s giveaway, we’ll make welcoming home a new baby more affordable for one family.”

World Breastfeeding Week (WBW) is celebrated in more than 120 countries each year, during the first week of August, to raise awareness and support for breastfeeding. The World Alliance for Breastfeeding Action (WABA) developed WBW in an effort to protect, promote and support breastfeeding on a global level. Around the world, breastfeeding activists commemorate this celebratory week by engaging in letter writing campaigns, holding fundraisers, and staging nurse-ins.

As a leading retailer of America’s most preferred breast pumps, Breast Pumps Direct strives to increase awareness and support for breastfeeding year round by coming forward as a breastfeeding resource that provides moms with more than the average online store. Breast Pumps Direct is committed to providing mothers with the best breastfeeding products available because breastmilk is nature’s perfect food for growing babies. For more information on the benefits of breastfeeding or the World Breastfeeding Week giveaway visit www.BreastPumpsDirect.com.

Other press releases from Breast Pumps Direct

• BreastPumpsDirect.com Using Social Media for Breast Cancer Charity Promotion - October 1st, 2010
• Baby Carriers Direct Announces Automatic Recall Alerts in Response to Recent Product Concerns - March 12th, 2010