Chris Brogan, Jeffrey Hayzlett, Chris Pirillo and Other CMOs Judge User-Generated Advertising for $2B Potential Nonprofit Initiative

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The campaign ran on Zooppa.com (http://zooppa.com/contests/pause-to-support-a-cause), a web platform for brands to crowdsource user-generated advertising. Hundreds of video, print design and banner ads were submitted by Zooppa’s growing global community of 54,000 people through February 5th, 2010 in support of the newly launched CMO Council campaign (http://www.surveyforgood.org).

The milestone program donates money to registered charities when individuals participate in market research funded by global companies. The CMO Council started the program to direct up to two billion dollars annually to nonprofits worldwide.

Winners will be selected by a jury of marketing and social media leaders, including:

Keith Adler, Director, Graduate Studies, Advertising, Public Relations & Retail, MSU

http://cas.msu.edu/

Chris Brogan, President New Marketing Labs, Co-Author of NYTimes Bestseller “Trust Agents”

http://www.chrisbrogan.com

Leeza Gibbons, Television and Radio Host

http://www.leezagibbons.com

Patricia Goldman, CMO, March of Dimes

http://www.marchofdimes.com

Jeffrey Hayzlett, CMO and VP, Eastman Kodak Company

http://www.kodak.com/

Christine Heckart, GM of Marketing for the TV, Video & Music Business at Microsoft

http://www.microsoft.com/

Eric Lent, VP Marketing Excellence, The Hershey Company

http://www.hersheys.com/

Kristen O’Hara, Senior VP, Managing Director, Time Warner Digital Media Group

http://www.timewarner.com/corp/businesses/detail/global_media/

Kay Keenan, VP Marketing & Communications, Big Brothers Big Sisters of America

http://www.bbbs.org

Chris Pirillo, CEO, Lockergnome, Creator of Gnomedex

http://chris.pirillo.com/

Amy Presley, CMO, Chronicle of Philanthropy and Chronicle of Higher Education

http://www.chronicle.com

Eric Roberts, Actor

http://www.ericrobertsactor.com

Chris Stephenson, CMO, Interscope-Geffen-A&M at Universal Music

http://www.umusic.com/

Charlie Todd, Founder of Improv Everywhere, Pioneer of creative flash mobs

http://improveverywhere.com/

Sandra Zoratti, VP, Global Marketing Solutions at InfoPrint Solutions Company, a joint venture of IBM and Ricoh

http://www.infoprint.com/

Grand prize winners will receive trips to New York City for a portfolio review with creative/advertising leaders, or to travel and explore with the Freeplay Foundation in Africa.

Awards are also presented to creatives selected by the Zooppa community. Runners-up will receive Macbooks, Adobe Creative Suite 4 packages, Flip Mino HD Cameras and Western Digital harddrives from CDW.

Entrants’ work will be showcased to the Council’s 5,000 members and a network of non-profits seeking new ideas in communication. Additionally, major media partners in the print, online and broadcast will feature the best submissions.

About Zooppa

Zooppa is the world’s largest source of user-generated advertising. With a community of more than 54,000 people, Zooppa offers brands an innovative model for developing creative work, building word-of-mouth and gaining consumer insights. For more information about Zooppa, contact Wil Merritt, CEO, at wmerritt@zooppa.com or (206) 605-7828.

About the CMO Council

The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among corporate marketing leaders and brand decision-makers across a wide range of global industries. http://www.cmocouncil.org

Other press releases from Zooppa

• Zooppa Awards Over $76,000 in Webtel.mobi Advertising Competition - August 4th, 2009
• Zooppa Named ‘Innovation Winner’ at 2009 PACT Entrepreneurship Event - June 9th, 2009
• Zooppa to Promote Brad Paisley’s American Saturday Night - June 3rd, 2009
• Sun Microsystems to Develop Marketing Campaign on Zooppa - May 20th, 2009
• Webtel.mobi Teams Up With Zooppa for New Ad Campaign - May 14th, 2009
• Jones Soda Launches Two Innovative Ad Campaigns With Zooppa - May 4th, 2009