Epic Film Merits Epic Marketing - Virtual Images Produces Ultra 3-D Movie Posters for 20th Century Fox’s ‘Avatar’

PDF  | Print  | E-mail

Redlands, CA, January 29, 2010 — Avatar, director James Cameron’s epic motion picture, is being touted as a breakthrough in filmmaking technology for revolutionizing the way 3-D movies are made. But Avatar’s influence is being felt far beyond the theater as the movie is also driving a revolution in the way 3-D movies are being promoted.

The producers of Avatar wanted movie posters that reflected the breakthrough 3-D experience they delivered in the theater - that’s why they turned to the team at Virtual Images. The latest 3-D marketing revolution came in the form of 3-D movie posters that have unimaginable depth and clarity. The Ultra-3D Avatar posters were produced on new lenses utilizing a unique technology developed by Virtual Images.

“When studios want to make an impact and draw viewers to the theater, they rely on our 3-D artists and expertise to translate a creative vision from 3-D film to 3-D print,” said Dave Corey, general manager of Virtual Images. “3-D is a storytelling medium that connects with movie-goers and expands the 3-D experience beyond the theater.”

Virtual Images worked with 20th Century Fox to produce nearly 2,000 Ultra-3D movie posters located in theaters and high-traffic venues throughout the United States and internationally. The posters were launched just in time for Avatar day on August 21, 2009, helping to create substantial buzz for the most anticipated 3-D movie of 2009.

With more than 15 years experience connecting a brand’s message to 3-D, Virtual Images has helped to promote some of the highest-grossing movie titles such as Transformers, Batman, Star Trek, Harry Potter, Ice Age and Iron Man.

Image: http://www.ereleases.com/pr/2010-Virtual-Images-Avatar.jpg

About Virtual Images, Inc

Virtual Images, an IGH Solutions Company, headquartered in Redlands, California, is the leading provider of 3-D marketing products. Their patented software and advanced production equipment ensure the most dynamic 3-D imagery.  With expert designers and leading 3-D artists in-house, Virtual Images helps entertainment marketers, publishers, and advertising agencies break through the clutter using 3-D technologies to engage consumers. For more information, visit their website at: http://www.viu.com

Other press releases from IGH Solutions

• Western Graphics & Data Achieves Certification for Card Personalization from World’s Largest Financial Institutions - March 11th, 2010
• Visa and CBS Outdoor Turn to Virtual Images to Help Bring the ‘Action’ of the Winter Olympic Games to NYC’s Grand Central Station Using 3-D - February 23rd, 2010
• Ultra-3D Movie Posters Garner Attention for Release of Warner Brothers Entertainment’s ‘Final Destination 4′ - August 27th, 2009
• It’s Alive! Collectible Full-Motion Drinkware Holds Liquid Artillery Slurpee(R) Beverage for G.I. Joe Fans - July 29th, 2009
• Virtual Images Produces 3-D Movie Posters for Release of Columbia Pictures’ and Sony Pictures Animation’s ‘Cloudy with a Chance of Meatballs’ - July 17th, 2009
• ‘Peel-n-Place’ Sticker Cups Show Superheroes ‘in Action’ - July 2nd, 2009
• IGH Solutions Introduces Expanded Line of Dynamic Images(R) Products - June 24th, 2009
• Travel Tags Attains ISO9001:2008 Certification - June 23rd, 2009
• IGH Solutions Introduces KROM(TM) Drinkware - June 16th, 2009
• IGH Solutions Introduces PVC Free Lenticular Cards - May 14th, 2009

Email This Press Release