New Products Capture Consumer Attention Using Innovative 3-D Technologies

The new Super-3D product offers spectacular 3-dimensional effects with unmatched printing and imaging capabilities. The Ultra-3D product offers astonishing clarity and detail, with absolutely mind-blowing 3-D image depth. “The viewer actually feels like they can reach deep into the image … and the image can be offered in a huge, attention-grabbing size,” said David Gilbert, vice president of business development for IGH Solutions.
With more than 60 3-D film projects in development, Gilbert noted that the new Dynamic Images(R) products were originally intended to promote Hollywood blockbuster movies. But many other product marketers are leveraging the 3-D phenomenon to promote their products. “From consumer electronics to consumer packaged goods, marketers are jumping on the ‘3-D bandwagon,’” Gilbert said. “Consumers consider 3-D to be cutting edge. Marketers see how large format 3-D graphics engage and interact with the viewer, so when they want their marketing campaigns to create buzz they look to these types of graphics to get results.”
“Independent research studies show that motion and 3-D advertising graphics have five times the ’stopping power’ and three times the ’staying power’ of conventional advertising media,” Gilbert added. “In a cluttered urban, airport or retail environment, these types of graphic advertising materials get noticed.”
The patented technology behind the Dynamic Images(R) line of products offers a variety of special effects in both backlit and reflective formats. Effects include 3-D and animation effects, including full motion video, flip, morph, zoom and a combination.
About IGH Solutions
IGH Solutions is a world leader in developing and delivering unique and innovative solutions centered around specialty and dimensional printing and related services. IGH Solutions serves as an umbrella over strategically located specialty print studios, sales offices and manufacturing facilities. The company has more than 30 years of printing experience and is the world’s leading provider of high-quality lenticular large format and custom-printed plastics. For more information on IGH Solutions, visit http://www.ighsolutions.com.
Other press releases from IGH Solutions
- Western Graphics & Data Achieves Certification for Card Personalization from World’s Largest Financial Institutions - March 11th, 2010
- Visa and CBS Outdoor Turn to Virtual Images to Help Bring the ‘Action’ of the Winter Olympic Games to NYC’s Grand Central Station Using 3-D - February 23rd, 2010
- Epic Film Merits Epic Marketing - Virtual Images Produces Ultra 3-D Movie Posters for 20th Century Fox’s ‘Avatar’ - January 29th, 2010
- Ultra-3D Movie Posters Garner Attention for Release of Warner Brothers Entertainment’s ‘Final Destination 4′ - August 27th, 2009
- It’s Alive! Collectible Full-Motion Drinkware Holds Liquid Artillery Slurpee(R) Beverage for G.I. Joe Fans - July 29th, 2009
- Virtual Images Produces 3-D Movie Posters for Release of Columbia Pictures’ and Sony Pictures Animation’s ‘Cloudy with a Chance of Meatballs’ - July 17th, 2009
- ‘Peel-n-Place’ Sticker Cups Show Superheroes ‘in Action’ - July 2nd, 2009
- Travel Tags Attains ISO9001:2008 Certification - June 23rd, 2009
- IGH Solutions Introduces KROM(TM) Drinkware - June 16th, 2009
- IGH Solutions Introduces PVC Free Lenticular Cards - May 14th, 2009
Contact Information
Tessa BoettnerTitle: Marketing Manager
IGH Solutions
5842 Carmen Avenue
Inver Grove Heights, MN 55076
Phone: 651.552.3220
Email: tmboettner@ighsolutions.com
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