Irvine BMW To Be Honored With Six Red Dot Awards

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Orange County BMW Dealership Recognized For Outstanding Product Design

IRVINE, Calif., May 6, 2010 — Irvine BMW is proud to announce that the presentation of the 2010 Red Dot Award will once again provide impressive confirmation of the outstanding quality of BMW Group design.

“The red dot award is one of the most important awards in the world for product design,” Irvine BMW General Sales Manager Steve Rudkin said.

Six current models of the BMW Group are receiving the internationally renowned award this year, with the new Rolls-Royce Ghost winning the special “red dot: best of the best” award for the very highest level of design quality in the Automobiles, Transport and Caravans category. Other BMW Group models to be awarded the red dot as a mark of outstanding design are the new BMW 5 Series Sedan, the BMW X1 and the motorcycle model BMW F 800 R.

There were also honorable mentions from the international jury of experts for the BMW 5 Series Gran Turismo and the motorcycle model BMW S 1000 RR. The awards will be presented at a gala held at the Aalto Theatre in Essen, Germany, on July 5.

The Red Dot award was first awarded in 1955 and recognizes outstanding design work in a wide range of categories including automobiles, architecture, household and home electronics, fashion, life science and medicine. This year the jury, made up of international design experts, rated 4,252 products from 57 nations. Their assessment is based on 17 criteria ranging from degree of innovation to functionality and ecological compatibility.

As one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County – including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch – for nearly a decade.

Irvine BMW’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinebmw.net.