Nokia Deep-Sixing Ovi Sub-Brand: Great Move

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Atlanta, GA, May 24, 2011 — Jeff Kagan discusses Nokia’s recent move deep-sixing their sub-brand Ovi, and focusing on the master Nokia brand.

This is a great move and a great first step toward recovery. Nokia has a long road ahead. This is just the first step. There are quite a few good comparisons to Motorola and their struggles over the last decade until they partnered with Google Android.

I want to say a hearty great-job to Nokia’s Chief Marketing Officer Jerri DeVard and other Nokia executives who decided to keep their eye on the ball. This is a great start.

Read more about this and other interesting stories at the Jeff Kagan What’s Next site http://www.jeffkagan.com/Whats_Next.htm

Contact Jeff Kagan

Phone; 770-579-5810

Email; jeff@jeffkagan.com

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