Sensible Portions Takes the Fancy Food Show by Storm

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Bobby Simmons, the New Jersey Nets’ hottest 3-point shooter, has signed on to be a brand ambassador for Sensible Portions. Check out Bobby at the summer Fancy Foods Show (Booth #159) June 29 signing headshots and handing out great-tasting, healthful snacks to fans. In addition, Bobby will appear at local supermarkets throughout the Tri-State area.

Sensible Portions and Super Bowl Champion defensive end Justin Tuck of the New York Giants share a very important mission: helping children. So Sensible Portions has partnered with Tuck to present Tuck’s Celebrity Billiards 2009 which will benefit R.U.S.H. (Read, Understand, Succeed and Hope) for Literacy, a charitable initiative founded by Tuck and his wife Lauran in 2008 to encourage children to embrace literacy. Children will be the big winners in this event!

Due to the tremendous success of Sensible Portions at the Izod Arena during the 2008-2009 Nets Season, these snacks have been added to Giants Stadium, home of the Giants, Jets and Red Bulls, for 2009-2010.

The list of sampling, donations, and sponsorships wouldn’t be complete without the support of a big fan, Bill Germanakos, Season 4 Winner of the reality hit television series The Biggest Loser. Bill has recently appeared in ads for Sensible Portions, touting the brand as a favorite with superior taste and healthful benefits. Look for Bill in your local grocery store as well!

“While our growth this year has been tremendous, we realize that we must continue to get the word out in unique and creative ways,” said Jason Cohen, President of Sensible Portions. “We are currently in negotiations with athletes in other markets, and we are very excited by their enthusiasm about the great taste as well as the health benefits of our snacks.” This weekend, Sensible Portions will use branded Segways to distribute well over 15,000 sample bags to pedestrians outside the Javits Center in New York City during the Fancy Food Show.

About World Gourmet

World Gourmet Marketing, LLC has been developing and marketing gourmet snacks since 2002. Produced under the company’s premier brand Sensible Portions, World Gourmet products include all-natural and lower-calorie snacks such as Multi Grain Crisps, Veggie Crisps, Pita Chips, Pita Bites and Veggie Straws. Available internationally, products are marketed under World Gourmet and Sensible Portions brands and are sold through grocery, deli, warehouse club, vending and other channels of distribution. For more information, visit http://www.sensibleportions.com.

Other press releases from World Gourmet Marketing LLC

• Sensible Portions Named the Official Healthy Snack Food Company of the Verizon Center — Home of the Washington Wizards and Washington Capitals - November 13th, 2009
• Sensible Portions Teams Up With Top Running Backs in NFL - September 14th, 2009