Sensible Portions Teams Up With Top Running Backs in NFL

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Are You Ready for some Great-Tasting Snacks?

     

     

When Sensible Portions joined the ever-rivaling snack industry in 2002, the brand never expected to see national presence in such a short time. Now competing with major snack brands, Sensible Portions is proud to announce that their growing snack lines are backed by a couple of the biggest names in the NFL this season.

Ahmad Bradshaw and Leon Washington have teamed up with Sensible Portions in an effort to relay the message of sensible snacking. Both athletes began with an incredible preseason. In the first preseason opener, NY Giants’ Bradshaw shined as a runner, pass catcher and blocker. NY Jets’ Leon Washington, who led the NFL in combined net yards last season, is on pace to do so again. Watch as they rush the field (and the stores for Sensible Portions) this season.

“I made the decision to represent the Sensible Portions brand because I believe in the product and the importance of eating sensibly. On or off the field I enjoy snacking Sensible Portions along with my friends, family and team mates,” said Leon Washington, NY Jets running back.

Young kids idolize these athletes and emulate them on and off the field. We are thrilled to use this as an opportunity to show fans that these players are able to stay conditioned by being active and eating a healthy diet which includes sensible snack choices. These players are most recognized regionally and will be used in campaigns to support our New York metro area stores. Fantasy Football and video game popularity will also create a sense of appreciation for the caliber of players that now represent Sensible Portions for families across the country.

Now known as the “Better for you Snack of the Meadowlands Sports Complex,” Sensible Portions can be found in 80 concession stands in Giant Stadium as well as the IZOD Center. “Our objective was to recruit two of the top local NFL running backs and build our snack campaign around their active and healthy lifestyle. Sensible Portions is proud to announce ongoing support of Ahmad and Leon’s individual charities this season as well,” said Jason Cohen, President of Sensible Portions.

You won’t need to see the replay for this one to make the right call…get out and try a Sensible Portions product today! The only thing you have to lose is 30-70% of the calories from fat that are in the snack you are currently munching. Grab a snack and see why these athletes are “rushing” to “snack sensibly.” Are you eating Sensibly?

Image: http://www.ereleases.com/pr/2009-WorldGourmet.jpg

About World Gourmet

World Gourmet Marketing, LLC has been developing and marketing gourmet snacks since 2002. Produced under the company’s premier brand Sensible Portions, World Gourmet products include all-natural and lower-calorie snacks such as Multi Grain Crisps, Veggie Crisps, Pita Chips, Pita Bites and Veggie Straws. Available internationally, products are marketed under World Gourmet and Sensible Portions brands and are sold through grocery, deli, warehouse club, vending and other channels of distribution. For more information, visit http://www.sensibleportions.com.

Other press releases from World Gourmet Marketing LLC

• Sensible Portions Named the Official Healthy Snack Food Company of the Verizon Center — Home of the Washington Wizards and Washington Capitals - November 13th, 2009
• Sensible Portions Takes the Fancy Food Show by Storm - June 23rd, 2009