Smart for Life(R) Is Number One in Diet Category on IMS

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“The popularity of Smart for Life(R), a scientifically based weight loss regime, delivers the results the public demands. The Smart for Life(R) Cookie Diet products are 60% organic and natural, and deliver significantly reduced costs compared to other programs,” said Dr. Sass Moulavi, M.D., Medical Director for Smart for Life(R).

Infomercial Monitoring Service ranks the 50 most frequently seen direct response television commercials that air nationally. These rankings are provided on a weekly basis and, on average over the year, Smart for Life(R) Cookie Diet has been in the Top 20.

The Smart for Life(R) Cookie Diet commercial includes 3 testimonials from clients who, combined, lost over 230 pounds. It also includes the nursery rhyme re-orchestrated “Who Stole the Cookies from the Cookie Jar” with a call-to-action to visit the website or contact the toll-free phone number.

“Working closely with our team from C Media, we have continued to improve our buys and spend to rise to the top of the IMS ranking in our category. This in turn has propelled Smart for Life(R) Cookie Diet to be the fastest growing weight loss company in the USA,” said Richard Kayne, COO of Smart for Life(R) Cookie Diet.

ABOUT SMART FOR LIFE(R)

Smart for Life(R) cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program and major retailers provide an accessible weight-loss management program to consumers across the country. In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program. Over the past 7 years, Smart for Life(R) has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit http://www.smartforlife.com or call 1.877.701.SASS for more information.

Other press releases from Smart for Life

• Brooke Burke Named Spokeswoman for underWAY(TM), America’s First All Natural Appetite Suppressing Beverage & Thirst Quencher - February 22nd, 2010
• Let’s Move!: Creating Awareness of Childhood Obesity - February 17th, 2010
• Shelf Stable Food? Not so Stable - February 2nd, 2010
• Parents Need a Backbone If They Want Healthy Kids, Says Dr. Sass - January 28th, 2010
• Doctor Urges People to Eat Less, Save Money and Send it to Haiti - January 25th, 2010
• Smart for Life(R) Cookie Diet Products Launching in USA Drug - January 15th, 2010
• Smart for Life(R) Cookie Diet Products Launching at Kinney Drugs - January 14th, 2010
• Smart for Life(R) Cookie Diet Available at Discount Drug Mart Throughout Ohio - January 13th, 2010
• Smart for Life(R) and underWAY(TM) Win Another Award - January 6th, 2010
• Doctor Urges Media to Stop the Diet & Fitness Myth - January 5th, 2010