Smart for Life(TM) Introduces HeroFiber(TM) to Its Product Line

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Powerful Ingredient Instrumental in Impacting Health

Boca Raton, FL, July 6, 2009 — Smart for Life(TM), the company famous for its Smart for Life Cookie Diet(TM), has successfully introduced HeroFiber(TM) into its products. HeroFiber(TM) is a blend of fibers including ForteFiber(TM) (Made by The Dow Chemical Company) and has been proven to reduce insulin, glucose and cholesterol levels in healthy individuals.

“The clinical research I have seen for ForteFiber(TM) was very impressive. When this fiber gave comparable results to some medications, I knew we must add it to our products. After many months of testing and development, we are happy to have succeeded!” says Dr. Sass (Sasson Moulavi, M.D.).

HeroFiber(TM) has been added to Smart for Life diet cookies, muffins and bagels. The health industry has been very critical in recent years of the food industry for over-processing food, which removes fibers. By adding these Super Fibers, Smart for Life now leads an innovative trend that is sure to increase.

“For those Americans who do not eat enough fiber, HeroFiber(TM) will certainly add to the daily requirement. The best part,” explains Dr. Sass, “is that just 1 gram of HeroFiber(TM) will have the beneficial effects of ordinary fiber taken at much higher doses.”

ABOUT SMART FOR LIFE(TM)

Smart for Life(TM) cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country. In addition, over 30 weight-loss centers are each staffed with a medical doctor and provide in-person counsel to consumers, supporting the e-commerce program as well as the medical program. Over the past 7 years, Smart for Life(TM) has helped hundreds of thousands of people lose millions of pounds - improving their health, appearance and happiness. Please visit http://www.smartforlife.com or call 1.877.701.SASS for more information.

Other press releases from Smart for Life

• Shelf Stable Food? Not so Stable - February 2nd, 2010
• Parents Need a Backbone If They Want Healthy Kids, Says Dr. Sass - January 28th, 2010
• Doctor Urges People to Eat Less, Save Money and Send it to Haiti - January 25th, 2010
• Smart for Life(R) Is Number One in Diet Category on IMS - January 18th, 2010
• Smart for Life(R) Cookie Diet Products Launching in USA Drug - January 15th, 2010
• Smart for Life(R) Cookie Diet Products Launching at Kinney Drugs - January 14th, 2010
• Smart for Life(R) Cookie Diet Available at Discount Drug Mart Throughout Ohio - January 13th, 2010
• Smart for Life(R) and underWAY(TM) Win Another Award - January 6th, 2010
• Doctor Urges Media to Stop the Diet & Fitness Myth - January 5th, 2010
• Doctor Declares the Average Consumer Has Zero Chance of Attaining Healthy Weight Unless Drastic Measures Are Taken - January 4th, 2010

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