Sun Microsystems to Develop Marketing Campaign on Zooppa

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Sun Startup Essentials’ Support Program Teams Up with Social Network for Innovative Advertising

Seattle, WA, May 20, 2009 — Sun Startup Essentials, the Sun Microsystems program dedicated to providing support, funding assistance, and discounted products to entrepreneurs, has announced it will join forces with Zooppa (http://www.zooppa.com), the social network for advertising creatives, to develop its new marketing campaign. The 40,000 members of Zooppa’s creative community will compete to create print, banner and video ads that illustrate the benefits of membership in Sun Startup Essentials.

Submissions in Zooppa’s Sun Startup Essentials competition will be accepted from May 27th until July 21st, 2009 on Zooppa.com. Cash prizes totaling $5,000 will be awarded to the ads receiving the most votes from Zooppa’s creative community, as well as to ads specially chosen by Zooppa and by Sun Startup Essentials.

Sun Startup Essentials selected Zooppa for its new campaign targeting entrepreneurs in order to leverage Zooppa’s social advertising model, ensuring viral distribution of a wide range of high-quality ads designed by Zooppa’s community of creative directors and artists. Zooppa is the leading social network focused on user-generated advertising, with an international community comprised of more than 40,000 people.

According to Zooppa CEO Wil Merritt, “Zooppa’s creative community is so keyed in to what’s happening right now, we know they’re going to make great ads for Sun Startup Essentials, and will share them across the social web in places where Sun’s target audience will engage with them.”

About Sun Startup Essentials

Sun Startup Essentials is designed to provide all the tools necessary for a startup to get off the ground. Eligible startups taking advantage of free membership in Sun Startup Essentials receive invaluable support in a variety of areas, including access to Sun’s network of investors, free technical advice and training, discounted storage, discounted web hosting through Sun’s partners, open source software, and industry-leading servers starting under $750.

About Zooppa

Zooppa is the world’s largest social network focused on user-generated advertising. With a community more than 40,000 people strong, Zooppa offers brands an innovative advertising model for developing creative work that connects with a new generation of consumers actively engaged in the social web.

For more information about Zooppa, visit http://www.zooppa.com.

Other press releases from Zooppa

• Chris Brogan, Jeffrey Hayzlett, Chris Pirillo and Other CMOs Judge User-Generated Advertising for $2B Potential Nonprofit Initiative - February 8th, 2010
• Zooppa Awards Over $76,000 in Webtel.mobi Advertising Competition - August 4th, 2009
• Zooppa Named ‘Innovation Winner’ at 2009 PACT Entrepreneurship Event - June 9th, 2009
• Zooppa to Promote Brad Paisley’s American Saturday Night - June 3rd, 2009
• Webtel.mobi Teams Up With Zooppa for New Ad Campaign - May 14th, 2009
• Jones Soda Launches Two Innovative Ad Campaigns With Zooppa - May 4th, 2009

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