The $2.5 Million iPhone App — Now Anyone Can Make Money Dreaming Up Mobile Applications

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Los Angeles, CA, April 16, 2009 — Following the successful launch of MEDL Mobile’s web-based App Incubator (appincubator.com), the company announces the launch of an App Incubator iPhone app. Using this new app, anyone with a concept for a mobile application can submit the idea directly to MEDL Mobile — anytime, anywhere.

As previously announced, the company has committed $2.5 million to the development of said applications across multiple mobile devices, such as the iPhone, Blackberry and Android.

“We’ve been blown away by the creativity of our ‘developer’ community,” said Andrew Maltin, MEDL Mobile CEO. “In the few days since the app went live, we have received literally thousands of submissions — and lots of them are very good.”

Each submission to the App Incubator is rated according to five criteria — Originality, Functionality, Simplicity, Revenue Potential and Fun. Apps that pass MEDL’s scoring criteria go into development. All development and marketing costs are funded by MEDL Mobile and 25% of any profits go back to the originator of the idea. With some applications earning thousands and even tens of thousands of dollars a day, the App Incubator will allow people with great ideas for mobile applications to profit from their creativity.

Maltin also added, “We expect to build hundreds of these apps in the coming months. Our goal is to make many people lots of money and bring a whole new influx of creativity to the mobile marketplace.”

MEDL Mobile also develops custom applications for third parties, advertising agencies and consumer brands.

About MEDL Mobile, Inc.

MEDL Mobile builds Shiny MEDL Objects — mobile applications that fascinate, entertain, connect and empower their users. They’re fun, fascinating and make people smile. MEDL has several applications available on the Apple App Store. These include: the note-passing, collaborative drawing application Doodle Chat; InBetween — which uses Google Maps to find a midpoint meeting spot between two iPhone users; and The App Incubator, among others.

Other press releases from MEDL Mobile, Inc.

• An App for Performing Exercises in Any Location at Any Time - February 11th, 2010
• Know Anything About Everything, No Matter Where You Are! - February 11th, 2010
• An App Built for Prayer Raises Voices and Funds for Haiti - February 1st, 2010
• Mall Maps for the iPhone - the Secret Weapon for Holiday Shoppers Across America - December 17th, 2009
• Millions of Shoppers Will Hit the Malls on Black Friday. And Now, There’s an App for That - November 17th, 2009
• 15 Million Players. 250 Million Downloads. One iPhone Game - October 22nd, 2009
• Excitement Builds as MEDL Mobile Turns Users' Ideas into Mobile Apps and Gives Ordinary People Around World an Opportunity to Become Next iPhone Success Story - July 21st, 2009
• MEDL Mobile Offers Free iPhone Solution to AT&T’s MMS Woes - July 15th, 2009

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