Utah Company’s New Apple iPhone Fitness App Lands in Top Ten, Featured on Apple Store Home Page

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Salt Lake City, UT, August 18, 2010 — Runners and joggers love being moved by the beat of their favorite music, now joggers can use tempo-shifted music with expert coaching to create new levels of motivation. Developers at lolo, llc. have just released lolo Burn for Apple’s iPhone and iPod Touch, and lolo Burn is Apple’s New & Noteworthy Health & Fitness pick for the week of August 11th. Out of 25,100 apps in the Health & Fitness section of the iTunes App Store, lolo Burn was chosen and featured on Apple’s App Store Home Page.

“The whole development team is honored that Apple loved our new fitness app, lolo Burn,” said Jarom Lee, President of lolo, llc. “We knew we were offering a revolutionary new fitness training app for runners and joggers, but the fact that Apple picked our app as New & Noteworthy is truly an accomplishment and says a lot for our development team,” said Lee.

lolo Burn is different than other fitness training apps because it allows users to change the tempo of the music to match their stride while the pitch of the music stays the same. “No longer will you have to listen to chipmunk music,” said VP Timmy Chou, “you can set the intensity of your workout on-the-fly and your entire playlist will play through at the correct tempo.”

lolo Burn includes 36 progressive training routines for beginners through experts. Your trainer’s voice guides you through your workout and you can change intensity or jump to any point in your workout on the fly without stopping or resetting your workout. lolo Burn can be found on the Apple iTunes App Store in the Health & Fitness section, where it can be downloaded onto the iPhone or iPod Touch. The price for this application is $4.99.

About lolo

lolo, llc. is a product development company on the cutting edge of the evolving fitness technology trend. We spent four years creating a patented dynamic media platform that can deliver the same seamless, quality presentation found on a fitness CD or DVD to users, and then took the extra step of making it completely interactive and portable. The goal of lolo is to provide personalized fitness technology through as many emerging media channels as possible.

Creating premium fitness apps for Apple’s App Store is simply a first step. lolo is working now to bring its impressive fitness platform technology to an array of new channels through partnerships with fitness equipment manufacturers, consumer electronics manufacturers, and fitness content providers. Our unique combination of expertise in both technology and fitness allows us to quickly attack new media opportunities and create high-quality products that continue to evolve the fitness industry. http://www.lolofit.com.